Jenny Craig and Volumetrics - what's it all about ?

You might have noticed that the Jenny Craig TV ads now mention something they call Volumetrics. Do you know what it's all about ?

Over a year ago I compared Volumetrics with Skinny Bitch.

I rated Volumetrics sensible approach. For certain you will never see Skinny Bitch being featured in a Jenny Craig TV commercial. Skinny Bitch is hard core vegetarian but very well written.

WebMD has just caught up with Volumetrics - look at their post.

The word Volumetrics was coined by Barbara Rolls. The central idea is to eat food which fills up your stomach without putting too many calories into your tummy. To go with this Barbara has a really good piece of advice about reading nutrition labels.

The idea is to compare the weight (in grams) of a portion (or serving) to the calories into the serving. Make sure the calories are less than the weight. Doing this means that you fill up while keeping the calories down.